Access the full recording below.

Excited about the possibilities of Virtual Reality in healthcare, Doctors 2.0 & You is a partner of  events on this theme around the world and  working on new partnerships for the benefit of our community. The VRX Conference & Expo, taking place in December, 2019, in San Francisco gave us the opportunity to invite you to an exciting preparatory webinar organized by VRX with experts on  health and virtual and augmented reality. And we are now delighted to provide the summary information from that webinar.

The rise of virtual and augmented reality in the pharmaceutical and healthcare industries has been a major source of growth for the XR industry in recent years. Currently, over 90% of the healthcare and pharmaceutical industries are experimenting with XR, AI and blockchain and the global healthcare AR and VR market is expected to generate around US$5bn by the year 2025, up from $850m in 2018.

The potential applications of XR in healthcare are vast, ranging from assessment to intervention and the promotion of wellness, and providers and patients alike stand to gain substantially from its utilization. Recognizing that an improved patient experience is of benefit to both healthcare providers and clients, healthcare provider Healing Healthcare Systems, Inc. has just announced a partnership with XRHealth, to provide virtual reality relaxation experiences to hospital patients. The healthcare and pharmaceutical industries are, however, among the most complex and tightly regulated verticals due to the value and sensitivity of healthcare data and there are many regulatory and privacy challenges yet to be overcome.

On July 17, VRX brought together Fern Nibauer Cohen (Director, Patient Engagement and Business Development, Penn Medicine), Kyle Lum (VR and AR Project Lead, Biogen), Walter Greenleaf (Medical VR/AR Expert, Stanford University) and Bob Fine (Executive Director, International Virtual Reality and Healthcare Association) to explore VR & AR for Healthcare & Pharma – How to Overcome Challenges, Find Opportunities and Drive ROI.

Access the full webinar recordings here  for exclusive insights into:
• What are the best applications and which XR technologies are best suited?
• Benefits and challenges: How is healthcare being transformed? Where is it not ready?
• Looking at market growth for VR & AR tech in the sector and gaps to exploit
• How is ROI measured and who’s gaining the most benefit from XR technologies?

This webinar was run in association with VR Intelligence’s upcoming VRX Conference & Expo, taking place December 12-13, 2019, at the Hyatt Regency San Francisco Airport Hotel. Expecting more than 600 senior attendees from across gaming, entertainment, healthcare, retail, automotive industries and more, VRX is the world’s premier B2B immersive tech event for those wishing to use XR to boost ROI, propel their business forward and engage consumers through immersive, innovative experiences.

For more information, please visit the website at www.vr-intelligence.com/vrx or contact Kathryn Bloxham directly.
Kathryn Bloxham
VR Intelligence / VRX
+44 (0)207 375 7567
kbloxham@vr-intelligence.com

The post Penn Medicine, Biogen and Stanford on Transforming Healthcare & Pharma with #VR and #AR appeared first on Doctors 2.0.

COMMUNIQUE FOR IMMEDIATE RELEASE
Kathryn Bloxham – VR Intelligence / VRX

          Tracking the Increasing Use of Virtual and Augmented Reality in Healthcare :

A New Doctors 2.0 & You Partnership for Education about VR and AR

Experts from Biogen, Penn Medicine, Stanford University & VR Voice discuss the rise of virtual & augmented reality technologies across healthcare and pharmaceuticals in a webinar on July 17.

Sign up for the free webinar here

We are delighted to announce the new partnership between Doctors 2.0*and VR Intelligence.

As virtual and augmented reality emerge as important and growing technologies in the healthcare and pharmaceutical industries, there is huge interest from professionals across the sector to understand the potential and ROI of the tech.

VR Intelligence is a global leader in virtual and augmented reality (XR) market intelligence. Alongside the VRX series of events, they conduct and distribute a range of surveys, infographics, webinars and reports providing insight into the development of the industry across consumer entertainment and enterprise businesses.

Doctors 2.0 is partnering with VR Intelligence on the upcoming free XR for healthcare webinar, taking place on Wednesday July 17 at 9AM PT / 12PM ET / 5PM BST and will also be an official partner for the VRX Conference & Expo (December 12-13, 2019) in San Francisco.

Details of the XR for Healthcare webinar can be found at:  https://bit.ly/32pP0BA

Sign up for the webinar to listen in live or receive the recordings and find out how virtual and augmented reality are transforming the healthcare industry.

Details of the VRX Conference & Expo can be found at:    https://bit.ly/2Y07MA6

*Founded by digital health influencer, Denise Silber, Doctors 2.0 & You is  a Paris-based event consultancy working closely with organizers of health and medical events, conferences, and congresses, around the world, to make your events even more engaging. Pioneers in conferences and events featuring digital health innovation, patient engagement, start-up challenges, the use of social media and media partnerships, Doctors 2.0 & You enrich event attractivity thanks to their expertise and international network: program and speaker consulting, start-up challenges, patient-engagement, online visibility.

The post VR & AR for Health: Free Webinar thanks to new Doctors 2.0 Partnership with VRX 2019 appeared first on Doctors 2.0.

In bringing us up on stage, Dr Brennan Spiegel, founder of the Virtual Medicine conference, expressed the importance he attached to the patient testimonials; he noted that the conference is held in the hospital in order to remind us of the mission of everyone in healthcare, which is to care for the patient, and that we must recognize the valuable contribution from the patients who step forward to tell their stories, no holds barred.

DENISE SILBER INTRODUCING THE TOPIC.

The entire conference was riveting, whether listening to the content on  stage, making new contacts at the networking moments, experiencing the demos or walking through the Cedars Sinai building complex. “Mind- blowing” we said  about the latest research on virtual reality in a variety of indications.  “Mindblowing” we said about the creativity of the speaker presentations and videos. And VR works not only on the now classical indications, such as chronic pain, phobias, anxiety, depression, but also in ways we are only beginning to explore. This year, we heard about disembodiment, using virtual reality to have an out of body experience, either looking at oneself from the distance via one’s own avatar, or communicating with oneself via a second avatar, such as one of Dr Freud, pronouncing your own thoughts. Mindblowing!

As the session moderator,  I found that even mindblowing was not strong enough to express what we experienced, whether from the stage or in the audience. The audience was so attentive, you could have heard the proverbial (and or virtual;-)) pin drop, and of course we experienced the emotion and depth of feelings that only peer to peer communication with patients can elicit.

TOM NORRIS (L) JASON LIEBERMAN (R)

We  listened to the four uniquely human stories of  Tom, Jason, Harmon, and Mark. Each  was called upon to explain 1) how he had been introduced to virtual reality and 2) how this technology had worked for him. In all four cases, a physician who either worked on their case or who had heard about their situation, had offered these patients the possibility of trying virtual reality, and the VR programs were typically effective very quickly.  VR  made unwanted symptoms subside and even helped them reach a superior level of well-being.

Tom Norris, a retired air force colonel with 23 years of public service, has extensive experience in trying to break the hold of extreme pain  whether for himself or for other patients and patient groups he mentors. For Tom,  VR  was a logical next step, building on  his experience with yoga breathing, an activity he had adopted from his literary hero, Nick Carter master spy. Tom first used VR with success on the pain and stress of four broken ribs.

Jason Lieberman, a patient advocate in cerebral palsy, who traveled to LA from his home in NYC for the conference, also coaches other members of the cerebral palsy community through the situations he has experienced. For Jason, VR meant the possibility of regaining his autonomy. Prior to VR, Jason could not move and was forced to “stare at the four walls” most of the day at a rehabilitation center. He used virtual reality to relax muscle rigidity and got to go home to his family.

Harmon Clarke Jr was suffering from chronic, intermittent pain related to IBD, until VR came along and broke the cycle. Harmon told us that his condition is in fact his super power, because it has enabled him to rise up and see the beauty of the world. Harmon credits the experience from illness to wellness with the possibility of realizing his dream of becoming a performer both for traditional audiences and for the patient community.

Mark Holden, had suffered multiple fractures of his tibia in an accident.  He works in entertainment, and so the idea of using VR entertainment to separate himself from his pain is very appealing. His pain as well became bearable under the influence of virtual reality.

What are some of the patients’ recommendations? Here are a few heartfelt practical suggestions from our session. For every problem, they saw the way to go  about solving it!

• Timing: Improve on the entry and exit sequences of  the VR programs. Don’t keep the nurses waiting at the beginning. Work on transitions. Don’t abruptly end the session for the patient.
• Options: Provide lots of choice of scenarios, locations, sound,…for the patient to choose from
• QC: Do good quality control to remove glitches, because they bring the pain back!
• Gamification: Provide opportunities to move to the next level through your efforts, the way games do.
• Consider the whole body: Try filming the patient’s body, while under Virtual Reality, to see how it is being impacted. Particularly important for cerebral palsy.
• Work on VR solutions for brainfog.
• Patient cooptation: Give patients the materials so they can show other patients how VR works.

And, in conclusion, the quote below from Brennan Spiegel sums it all up quite nicely!

DR BRENNAN SPIEGEL – CEDARS SINAI, ANNOUNCING THE PATIENT PANEL AT VIRTUAL MEDICINE.

PS Thank you to Dot Cannon for the photos! And for your article about the session. It is fantastic.

¨¨¨¨¨

Contact Denise Silber, founder of Doctors 2.0 & You, to discuss how you can make your next medical event more attractive to your attendees.

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