Being involved in HealthCare Social Media is a “feel good activity” as any of you who are in it will know. As we approach 2nd edition of Doctors 2.0 & You, we’d like to create another feel good moment and congratulate some of our winners, as I tell you a bit about them:

CAUSES

Denise Silber: Pedro – can you tell us how Take The Wind got started and how you chose this lovely name?

Pedro Pinto: Take The Wind started from the initiative of two persons (me and my wife Teresa) who found out that there was a lot to do in science and health communication innovation.

Why not use the best of technologies to make the most of the scientific message, in order to get the highest attention and involvement from different publics?

The first work we made was a film for the Portuguese Society for Neuroscience and the results confirmed we were on the right way.

“Take The Wind” was the name we chose because it was directly related to what we do: let the new winds of innovation lead the way!

Denise Silber: Joan, can you tell us about your publication, its goals, and readership?

Joan Justice: HealthWorks Collective is targeted towards the healthcare professional.   We strive to offer to our contributors and readers a true community where professionals can come together to talk and learn about the latest advances in healthcare.  Our greatest assest is our group of contributors.  We have wonderful, interested, intelligent contributors who write about all facets of healthcare, be it policy, technology, HIT, social media, etc.  Our site has grown and flourished because of them. 

Doctors 2.0 & You is proud to announce our conference partnership with Doctorpreneurs – “Doctorpreneurs highlights inspiring examples of healthcare innovation and entrepreneurship. We champion the medics, inventors and entrepreneurs who are transforming healthcare through fresh ideas and approaches.”

To enter the contest to win a free place at the Doctors 2.0 & You conference,  you must be a healthcare professional currently practicing (or retired), submit a short essay, up to 400 words, explaining how you see Web 2.0/social media affecting the practice of medicine over the next 5-10 years. What do you see as the greatest potential benefits of these technologies, how are you currently using them, and why would you like to be awarded a free entry place at the Doctors 2.0 and You meeting?

Good luck and see you in May!

“A conversation with Denise Silber, CEO of Basil Strategies and Founder of the Doctors 2.0 & You conference, and Dr. Frank Antwerpes, President, DocCheck Medical, about the use of Web 2.0 and social media such as Twitter for improving patient care.

They’ll be giving their international perspective on the uptake of Web 2.0 and Social Media, the advantages and disadvantages from the physician and patient perspective, and how the ever-evolving landscape of tools and devices are impacting things.

Aired LIVE on: Wednesday, March 14, 2012”

Denise Silber: Felix,  you are returning to Doctors 2.0 & You as an Ambassador for the UK and as a workshop manager. What are you looking forward to at the conference?

Felix Jackson: I have to say that the best thing I am looking forward to is seeing everyone again. I don’t know any other conference that brings together so many amazing people. Real thought leaders, people who are really changing healthcare. I especially like the fact that the attendees will cross over from lab bench to the bedside bringing everyone involved in healthcare together to think about the fast changing world of digital technologies. This is important to me as I now work mostly with Industry so being able to get in touch with patients and the clinical world is very important to me.

Denise Silber : You have been head of digital services in various Pharmaceutical Companies over the past 10-15 years. What has changed in this period?

Dr Vincent Varlet : Since the first html website in 1997 and the first mobile applications on the “PDA” in 1999, technology has definitely evolved, but so have the expectations of patients and healthcare professionals. We are a very conservative industry with lots of unjustified fears, and we often create our own barriers that are bigger than the regulatory hurdles.  Sometimes we have to remind ourselves that digital cannot solve all the problems of the pre-technology world.  It’s still very difficult to develop companywide strategies, especially content strategies, in a world of silos. Long-term continuity is difficult to achieve, but that’s just what the user expects.

It is still very difficult to develop transversal strategies, especially content strategies, in a world of silos. Long-term continuity is difficult to achieve, but that’s just what the user expects.