Day 2 Programme

Interactive Breakfast – Win a Prize!

Direct from ePatients & Doctors 2.0…

Why did they go digital? What have Web 2.0 and Social Media brought them?

• Sarah Kucharski – ePatient  - AfternoonNapper 
• Dr Larry Chu – Stanford University (Medicine X)
• Kathi Apostolidis – ePatient 
• Dr Tamas Horvath – ENTHouse 
• Interview with: Len Starnes – ePatient & previously Bayer Healthcare 
• Dr Bart Brandenburg (TwitterDocs) Tweetspreekuur

Keynote: SoLoMoGa (Social, Local, Mobile, Gamification)?

What are this year’s trends in HealthCare Social Media? What do you need to know?

• Denise Silber – Basil Strategies  

Networking Break – Meet the Demoers, Exhibitors and Posters

Online Patient Communities: Originalities and Origins

Patient Communities may be created by any one of the health stakeholders. Here we will compare and contrast perspectives from patients, payers, researchers and physician “managers” of communities.

• Yvanie Caillé – Renaloo
• Michael Chekroun – Carenity
• Pedro Diaz Yuste – Sanitas 
• Dr Jacques Durand – BlaBla Doctor 
• Dr Rob Halkes – Drimpy
• Interview with: Paul Wicks Ph.D – PatientsLikeMe 

Keynote: Mobile Apps for Patients

Integrating Evidence-based medicine and Patient Motivation in Mobile Apps

• Dr Jennifer Shine Dyer – EndoGoddess

Lunch - Meet the Demoers, Exhibitors and Posters

New Frontiers and New Partnerships for Pharma with Digital

Through Digital, pharma interacts with all of healthcare’s stakeholders. The digital pharma landscape includes Social Media Campaigns, Serious Games, Mobile Apps, Web TV, Trial Recruitment and Patient Adherence.

• Alexane Gurwic – Roche 
• John Pugh – Boehringer Ingelheim  
  
• Dr Roberto Ascione – Publicis Healthware International  
• Pablo Graiver – TrialReach 
• Angel Gonzalez – Ideagoras 
• Brian Loew – Inspire 
• Lyse Brillouet – Orange Healthcare  

Keynote: Daring the CrowdSourced Keynote

Berci innovates by crowd sourcing answers to medical questions for this Keynote.

• Dr Bertalan Mesko – Webicina

Networking Break – Meet the Demoers, Exhibitors and Posters

Keynote: How has Mobile transformed MedEd?

How is Mobile transforming MedEd? With information now literally at their fingertips, professionals’ educational needs are changing.

• Lawrence Sherman FACME, CCMEP - Prova Education

Online Health Care Professional Communities

A look at the impact of geography, culture, profession and business models…

• Robert Fraser – Connecting Nurses Initiative (Sanofi) 
  
• Oxana Kolosova – Ivrach 
• Stanley (Tiantian) Li – Dxy 
• Pat Rich – Canadian Medical Association
• Dr Gao Zhan – Haoyisheng 

Mobile Health Apps and Services

Hospitals, Professionals, Consumers: what takes an app from good to great – some incredible examples!

• Daniel Vierbuchen – DocCheck 
• Dr Alexander Börve – iDoc24 
• Jorge Juan Fernandez Garcia – Hospital San Juan de Dios
• Kaisa Tuominen – InShape Moms, winner AppCircus on Health –  

Doctors 2.0 Manifesto

How can Doctors and Patients join together in building the new world of digital exchange? Find out about the Manifesto!

• Janine Budding – MedicalFacts
• Dr Jacques Lucas – Cnom 

Closing Cocktail and Awards Ceremonies!